The origin story

Tell me the story of how this company started — not the polished version, the real one. What was happening in your life or your industry that made you decide to build this?

This company started because I needed a solution. I needed to find a way to have LLMs better represent me and the products and companies that we work with. And we started thinking about how to do, how to influence and help what was going on. And then all of a sudden we had an aha moment of how we would have to do it. And it's really more of a, we know that there's a need in the market and we just had to go figure out how to do it because we were gonna have to, we're gonna be hired as marketers to do it no matter what. And so really it's nothing dramatic. It's more that we identified a need that we had to achieve and we went forth to build it.